The Importance of Dry Cleaner Marketing


As much as new companies go, dry cleaning is one that is fairly recession proof as folks tend to clean aged clothes rather than continue to get new ones in hard times. According to a 2009 industry report, however , the majority dry cleaning firms gross less than $200, 000 a year. What are you able to do to boost your site visitor base and overall sales? The solution can be found in promotion. If you successfully promote your dry cleaning business, there are your bottom line is much higher than your competitor's.

Create an online presence. This is particularly beneficial if you live in a large village where visitors and newcomers will be searching the Internet for services, though an internet presence can help your enterprise without regard for where you are found. Develop an easy website that offers promotions such as printable online discounts and amail membership through which customers can get special reductions. Use social media such as Facebook and Twitter to further pitch your dry up cleaning business.

Develop a mailing program. Target people who fit the geographical and fiscal demographics of the clients you already have. Send postcards with coupons broadcast on them so that possible clients will keep them rather than consigning them to the bin. If you provide a pickup and delivery service, send out free magnets so that your company are going to be plain to future customers every time they hang their 4-year-old's art on the chiller.

Offer free 2nd service. If you offer to wash girls's skirts free for a month, you can create new customers. The next month, it's possible you'll target a different future customer and offer to clean men's shirts absolutely free. Once your dry cleaning business is usually well established, continue to plug it by offering the occasional free day as a perk for regular clients together with an inducement for new ones.

Reward your customers. Give shoppers a punch card they can redeem 100 % free dry cleaning. You may also set up a frequent purchaser reward program where customers can earn gift business cards, donations to their fave charity or present certificates to favorite local restaurants. An alternate way to reward clients is to have a referral program. Give purchasers $10 of free dry cleaning for every customer they send. Word of mouth is one of the finest business promotions there is.

Give away branded washing bags. Offer patrons a discount with any dry cleaning or washing that they bring to your establishment that's in the bag.

Publicize on corporation automobiles. This works especially well if you pick up and deliver customer's dry cleaning. Use magnetized indications on lorry doors, decals, even an automotive wrap with full graphics if possible. If you're a SOHO business that doesn't deliver, you can still place advertisements on your own vehicle.